Malcolm Gladwell, author of Blink and The Tipping Point, gave a talk a couple years back about Dr. Howard Moskowitz and his contribution to spaghetti sauce. Not only did Dr. Moskowitz change how spaghetti sauce was made and sold to consumers, but also how marketers find out what "makes people happy." Dr. Moskowitz discovered that, "The mind knows not what the tongue wants."
Spaghetti sauce used to be made very thin because, when asked, consumers said they wanted authentic Italian sauce. But when consumers where introduced to various varieties of spaghetti sauce 1/3 preferred "chunky garden." In fact, starting in the 70's, Prego took Dr. Moskowitz's research and sold 600 million jars of chunky garden spaghetti sauce over the next 10 years.
Just as "the mind knows not what the tongue wants," I believe, in most people, the mind knows not what the soul wants. As Christians, it is our responsibility to embrace diverse ways to introduce our culture to this invisible God who has transformed our lives. As we allow the Holy Spirit to guide us, our generation will be able to see who God really is; not just who He is to us.
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